{"id":23977,"date":"2025-07-08T10:26:39","date_gmt":"2025-07-08T13:26:39","guid":{"rendered":"https:\/\/agenciacarcara.com.br\/marketingagronegocio\/?post_type=cpt_portfolio&p=23977"},"modified":"2025-07-08T10:26:40","modified_gmt":"2025-07-08T13:26:40","slug":"diagramacao-do-leaf-operations-dashboard-2017-british-american-tobacco","status":"publish","type":"cpt_portfolio","link":"https:\/\/agenciacarcara.com.br\/marketingagronegocio\/portfolio\/diagramacao-do-leaf-operations-dashboard-2017-british-american-tobacco\/","title":{"rendered":"Diagrama\u00e7\u00e3o do Leaf Operations Dashboard 2017 British American Tobacco"},"content":{"rendered":"\n
A Ag\u00eancia Carcar\u00e1 foi respons\u00e1vel pela diagrama\u00e7\u00e3o e design do “Leaf Operations Dashboard ACTUAL 2017” para a British American Tobacco (BAT). Este projeto envolveu a cria\u00e7\u00e3o de uma s\u00e9rie de dashboards de opera\u00e7\u00f5es foliares, essenciais para o monitoramento e a tomada de decis\u00f5es estrat\u00e9gicas sobre a cadeia de suprimentos global de tabaco.<\/p>\n\n\n\n
O desafio consistiu em transformar um vasto volume de dados operacionais e financeiros em relat\u00f3rios visuais claros, concisos e intuitivos, que pudessem ser facilmente acessados e compreendidos por diversas equipes internas da BAT, mantendo a confidencialidade necess\u00e1ria para informa\u00e7\u00f5es estrat\u00e9gicas.<\/p>\n\n\n\n
Os principais aspectos da diagrama\u00e7\u00e3o e design inclu\u00edram:<\/p>\n\n\n\n
\n
Design de Capa Profissional e Intrigante:<\/strong> A capa do dashboard (“Screenshot_279.jpg”) apresenta um visual din\u00e2mico com um fundo geom\u00e9trico em tons de azul e detalhes em amarelo, refletindo a paleta de cores da BAT. O t\u00edtulo “Leaf Operations Dashboard ACTUAL 2017” \u00e9 proeminente, e a men\u00e7\u00e3o de que a fonte dos dados \u00e9 “BPC & EHS Systems” confere credibilidade. A indica\u00e7\u00e3o “Highly confidential and for internal use only” refor\u00e7a a natureza estrat\u00e9gica do documento. O logotipo do “GLOC – Global Leaf Operations Centre” e da British American Tobacco s\u00e3o destacados, validando a origem e a import\u00e2ncia do relat\u00f3rio.<\/li>\n\n\n\n
Consist\u00eancia e Padroniza\u00e7\u00e3o:<\/strong> A imagem mostra uma s\u00e9rie de arquivos PDF (“Screenshot_280.jpg”) com capas id\u00eanticas ou muito similares, indicando uma padroniza\u00e7\u00e3o rigorosa na apresenta\u00e7\u00e3o dos dashboards ao longo do ano de 2017 (representado pelas datas como 22\/02\/2018, 28\/02\/2018, etc., sugerindo atualiza\u00e7\u00f5es regulares). Essa consist\u00eancia \u00e9 crucial para relat\u00f3rios peri\u00f3dicos, facilitando o reconhecimento e a an\u00e1lise comparativa entre as diferentes edi\u00e7\u00f5es.<\/li>\n\n\n\n
Foco na Visualiza\u00e7\u00e3o de Dados (Infer\u00eancia):<\/strong> Embora as p\u00e1ginas internas do dashboard n\u00e3o sejam vis\u00edveis, o nome “Dashboard” implica que a diagrama\u00e7\u00e3o focou na visualiza\u00e7\u00e3o de dados. Isso sugere o uso de gr\u00e1ficos, tabelas e infogr\u00e1ficos otimizados para apresentar m\u00e9tricas de desempenho, tend\u00eancias e an\u00e1lises de forma eficiente, permitindo que os usu\u00e1rios compreendam rapidamente o status das opera\u00e7\u00f5es foliares.<\/li>\n\n\n\n
Navega\u00e7\u00e3o Clara:<\/strong> A pagina\u00e7\u00e3o (por exemplo, “1 \/ 44” na capa) indica o volume de cada dashboard, e o formato PDF sugere que eles foram projetados para f\u00e1cil distribui\u00e7\u00e3o e visualiza\u00e7\u00e3o em ambientes digitais.<\/li>\n\n\n\n
Engajamento e Usabilidade:<\/strong> O design foi concebido para ser funcional e engajador, incentivando o uso cont\u00ednuo desses relat\u00f3rios como ferramentas essenciais para a gest\u00e3o e otimiza\u00e7\u00e3o das opera\u00e7\u00f5es foliares da BAT.<\/li>\n<\/ul>\n\n\n\n
Este trabalho demonstra a capacidade da Ag\u00eancia Carcar\u00e1 em desenvolver solu\u00e7\u00f5es de design para relat\u00f3rios de business intelligence e desempenho operacional, transformando dados brutos em ferramentas visuais estrat\u00e9gicas que apoiam a tomada de decis\u00e3o em uma corpora\u00e7\u00e3o global como a British American Tobacco.<\/p>\n\n\n\n<\/figure>\n","protected":false},"excerpt":{"rendered":"
A Ag\u00eancia Carcar\u00e1 foi respons\u00e1vel pela diagrama\u00e7\u00e3o e design do “Leaf Operations Dashboard ACTUAL 2017” para a British American Tobacco (BAT). Este projeto envolveu a cria\u00e7\u00e3o de uma s\u00e9rie de…<\/p>\n","protected":false},"author":1,"featured_media":23979,"template":"","cpt_portfolio_group":[227],"class_list":["post-23977","cpt_portfolio","type-cpt_portfolio","status-publish","has-post-thumbnail","hentry","cpt_portfolio_group-diagramacao-de-publicacao"],"yoast_head":"\n
Diagrama\u00e7\u00e3o do Leaf Operations Dashboard 2017 British American Tobacco - Ag\u00eancia Carcar\u00e1 Marketing Agroneg\u00f3cio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenciacarcara.com.br\/marketingagronegocio\/portfolio\/diagramacao-do-leaf-operations-dashboard-2017-british-american-tobacco\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diagrama\u00e7\u00e3o do Leaf Operations Dashboard 2017 British American Tobacco - Ag\u00eancia Carcar\u00e1 Marketing Agroneg\u00f3cio\" \/>\n<meta property=\"og:description\" content=\"A Ag\u00eancia Carcar\u00e1 foi respons\u00e1vel pela diagrama\u00e7\u00e3o e design do “Leaf Operations Dashboard ACTUAL 2017” para a British American Tobacco (BAT). 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