{"id":23996,"date":"2025-07-08T11:16:26","date_gmt":"2025-07-08T14:16:26","guid":{"rendered":"https:\/\/agenciacarcara.com.br\/marketingagronegocio\/?post_type=cpt_portfolio&#038;p=23996"},"modified":"2025-07-08T11:17:00","modified_gmt":"2025-07-08T14:17:00","slug":"modernizacao-logo-exportadora-song-river-na-bahia","status":"publish","type":"cpt_portfolio","link":"https:\/\/agenciacarcara.com.br\/marketingagronegocio\/portfolio\/modernizacao-logo-exportadora-song-river-na-bahia\/","title":{"rendered":"Moderniza\u00e7\u00e3o logo Exportadora Song River na Bahia"},"content":{"rendered":"\n<p>A Farmers Elevator do Brasil \u00e9 originada da fam\u00edlia Topp, vem ao longo da hist\u00f3ria, trabalhando em valores somados \u00e1 agricultura. Todd Topp, s\u00f3cio propriet\u00e1rio, veio da Dakota do Norte, EUA, para o Brasil em 1990 e em 1994 onde come\u00e7ou-se a hist\u00f3ria da Farmers. A sede da fazenda est\u00e1 localizada no estado da Bahia, produzindo mam\u00e3o formosa, caf\u00e9 e desde ent\u00e3o alcan\u00e7ando os mercados internacionais da Europa e Am\u00e9rica do Norte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Logos antigas<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/agenciacarcara.com.br\/wp-content\/uploads\/2025\/03\/embalagem-exportacao-song-river-agencia-carcara-15.jpg\" alt=\"\" class=\"wp-image-22662\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/agenciacarcara.com.br\/wp-content\/uploads\/2025\/03\/embalagem-exportacao-song-river-agencia-carcara-16.jpg\" alt=\"\" class=\"wp-image-22661\"\/><\/figure>\n\n\n\n<p>Neste ultimo ano (2016) a Farmers come\u00e7ou a produzir banana, que tem o intuito de ser um dos novos produtos a crescer e ser reconhecida pela marca Song River assim como s\u00e3o o mam\u00e3o e caf\u00e9.<\/p>\n\n\n\n<p>A empresa se chama Farmers Elevator do Brasil, mas o nome fantasia \u00e9 Fazenda Canto do Rio. A marca Song River surgiu do nome da fazenda. Canto do Rio n\u00e3o significa o lugar por onde o rio passa, mas sim o \u201ccantar do rio\u201d (o barulho que o rio faz) e o nome foi adotado ap\u00f3s o in\u00edcio da exporta\u00e7\u00e3o de mam\u00e3o para Europa.<\/p>\n\n\n\n<p>Hoje a Song River representa os valores de produtos com padr\u00e3o de qualidade, sabor constante, e unique (sem igual, incompar\u00e1vel, diferenciado, sem paralelo, exclusivo, especial). Os produtos est\u00e3o dispon\u00edveis em v\u00e1rios mercados brasileiros e em Bras\u00edlia pode ser encontrado na rede Oba e O Tigr\u00e3o.<\/p>\n\n\n\n<p>E para alcan\u00e7ar cada vez mais esse mercado internacional exigente \u00e9 que a&nbsp;<a href=\"https:\/\/agenciacarcara.com.br\/servicos\/criacao-e-desenvolvimento-de-marca-e-logo-em-brasilia\/\"><strong>cria\u00e7\u00e3o de uma nova logo<\/strong><\/a>&nbsp;para a Song River foi um grande desafio para a Ag\u00eancia Carcar\u00e1. Levando a ela um conceito totalmente diferenciado e com base nas atual pol\u00edtica de amplia\u00e7\u00e3o de mercado da empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Moderniza\u00e7\u00e3o da marca e aplica\u00e7\u00e3o para os tr\u00eas produtos exportados: mam\u00e3o formosa, banana e caf\u00e9.<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/agenciacarcara.com.br\/wp-content\/uploads\/2025\/03\/embalagem-exportacao-song-river-agencia-carcara-13.jpg\" alt=\"\" class=\"wp-image-22660\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Embalagem<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/agenciacarcara.com.br\/wp-content\/uploads\/2025\/03\/embalagem-exportacao-song-river-agencia-carcara-9.jpg\" alt=\"\" class=\"wp-image-22659\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/agenciacarcara.com.br\/wp-content\/uploads\/2025\/03\/embalagem-exportacao-song-river-agencia-carcara-8.jpg\" alt=\"\" class=\"wp-image-22658\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/agenciacarcara.com.br\/wp-content\/uploads\/2025\/03\/embalagem-exportacao-song-river-agencia-carcara-6.jpg\" alt=\"\" class=\"wp-image-22657\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/agenciacarcara.com.br\/wp-content\/uploads\/2025\/03\/embalagem-exportacao-song-river-agencia-carcara-5.jpg\" alt=\"\" class=\"wp-image-22656\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/agenciacarcara.com.br\/wp-content\/uploads\/2025\/03\/embalagem-exportacao-song-river-agencia-carcara-3.jpg\" alt=\"\" class=\"wp-image-22655\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/agenciacarcara.com.br\/wp-content\/uploads\/2025\/03\/embalagem-exportacao-song-river-agencia-carcara-2.jpg\" alt=\"\" class=\"wp-image-22654\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/agenciacarcara.com.br\/wp-content\/uploads\/2025\/03\/embalagem-exportacao-song-river-agencia-carcara-1.jpg\" alt=\"\" class=\"wp-image-22653\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Etiquetas<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/agenciacarcara.com.br\/wp-content\/uploads\/2025\/03\/embalagem-exportacao-song-river-agencia-carcara-10.jpg\" alt=\"\" class=\"wp-image-22652\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/agenciacarcara.com.br\/wp-content\/uploads\/2025\/03\/embalagem-exportacao-song-river-agencia-carcara-7.jpg\" alt=\"\" class=\"wp-image-22651\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A Farmers Elevator do Brasil \u00e9 originada da fam\u00edlia Topp, vem ao longo da hist\u00f3ria, trabalhando em valores somados \u00e1 agricultura. Todd Topp, s\u00f3cio propriet\u00e1rio, veio da Dakota do Norte,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":23997,"template":"","cpt_portfolio_group":[224],"class_list":["post-23996","cpt_portfolio","type-cpt_portfolio","status-publish","has-post-thumbnail","hentry","cpt_portfolio_group-criacao-de-logotipo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Moderniza\u00e7\u00e3o logo Exportadora Song River na Bahia - Ag\u00eancia Carcar\u00e1 Marketing Agroneg\u00f3cio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenciacarcara.com.br\/marketingagronegocio\/portfolio\/modernizacao-logo-exportadora-song-river-na-bahia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moderniza\u00e7\u00e3o logo Exportadora Song River na Bahia - Ag\u00eancia Carcar\u00e1 Marketing Agroneg\u00f3cio\" \/>\n<meta property=\"og:description\" content=\"A Farmers Elevator do Brasil \u00e9 originada da fam\u00edlia Topp, vem ao longo da hist\u00f3ria, trabalhando em valores somados \u00e1 agricultura. 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