{"id":24251,"date":"2025-09-12T09:15:09","date_gmt":"2025-09-12T12:15:09","guid":{"rendered":"https:\/\/agenciacarcara.com.br\/marketingagronegocio\/?post_type=cpt_portfolio&p=24251"},"modified":"2025-09-12T09:15:11","modified_gmt":"2025-09-12T12:15:11","slug":"modernizacao-logo-aquaplante-lab","status":"publish","type":"cpt_portfolio","link":"https:\/\/agenciacarcara.com.br\/marketingagronegocio\/portfolio\/modernizacao-logo-aquaplante-lab\/","title":{"rendered":"Moderniza\u00e7\u00e3o logo Aquaplante Lab"},"content":{"rendered":"\n

Moderniza\u00e7\u00e3o da marca Aquaplante Lab,\u00a0teve seu in\u00edcio em 25 de agosto de 2025<\/a><\/strong>\u00a0(clique aqui e confira<\/a>), com a ideia de transformar e levar relev\u00e2ncia e um novo posicionamento estrat\u00e9gico da marca para o mercado de aquarismo profissional e aquapaisagismo. Muito mais do que uma empresa que vende plantas, mas uma empresa que gera conhecimento, pesquisa e novos produtos inovadores!<\/p>\n\n\n\n

A Estrat\u00e9gia Adotada pela Carcar\u00e1<\/h2>\n\n\n\n
\"Moderniza\u00e7\u00e3o<\/figure>\n\n\n\n

Nosso processo come\u00e7ou com um briefing estrat\u00e9gico, que trouxe pontos fundamentais:<\/p>\n\n\n\n

    \n
  • Manter o raminho<\/strong>, s\u00edmbolo hist\u00f3rico da marca e elo de reconhecimento com o p\u00fablico.<\/li>\n\n\n\n
  • Refinar a paleta de cores<\/strong>\u00a0(azul, verde, preto\/cinza e branco), buscando tons mais vivos e consistentes.<\/li>\n\n\n\n
  • Incorporar a palavra \u201cLab\u201d<\/strong>, refor\u00e7ando a credibilidade cient\u00edfica sem ofuscar o nome principal.<\/li>\n\n\n\n
  • Atualizar a tipografia<\/strong>, optando por um estilo mais moderno, limpo e vers\u00e1til.<\/li>\n<\/ul>\n\n\n\n

    Com base nisso, trabalhamos em tr\u00eas frentes criativas: estudos de tipografia, moderniza\u00e7\u00e3o do \u00edcone e testes com cores mais vibrantes e funcionais tanto no digital quanto no impresso.<\/p>\n\n\n\n

    O Resultado da Moderniza\u00e7\u00e3o da Logo da Aquaplante Lab<\/h2>\n\n\n\n

    O resultado foi uma logo que une tradi\u00e7\u00e3o e inova\u00e7\u00e3o em perfeita harmonia.<\/p>\n\n\n\n

      \n
    • O\u00a0raminho<\/strong>\u00a0foi redesenhado com linhas mais equilibradas, transmitindo sofistica\u00e7\u00e3o e adaptabilidade.<\/li>\n\n\n\n
    • A\u00a0nova tipografia sans-serif<\/strong>\u00a0transmite clareza, profissionalismo e proximidade.<\/li>\n\n\n\n
    • O\u00a0verde mais vibrante<\/strong>\u00a0traz vida, sustentabilidade e conex\u00e3o com a natureza aqu\u00e1tica.<\/li>\n\n\n\n
    • A palavra\u00a0\u201cLab\u201d<\/strong>\u00a0posiciona a marca como refer\u00eancia cient\u00edfica, agregando confian\u00e7a e autoridade.<\/li>\n<\/ul>\n\n\n\n

      Essa moderniza\u00e7\u00e3o garantiu \u00e0 Aquaplante uma identidade visual robusta, preparada para se destacar tanto no mercado nacional quanto internacional.<\/p>\n\n\n\n

      \n
      \"Moderniza\u00e7\u00e3o
      Nova identidade visual da Aquaplante Lab<\/figcaption><\/figure>\n\n\n\n
      \"\"<\/figure>\n\n\n\n
      \"\"<\/figure>\n\n\n\n
      \"\"<\/figure>\n\n\n\n
      \"\"<\/figure>\n\n\n\n
      \"\"<\/figure>\n\n\n\n
      \"\"<\/figure>\n\n\n\n
      \"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

      Moderniza\u00e7\u00e3o da marca Aquaplante Lab,\u00a0teve seu in\u00edcio em 25 de agosto de 2025\u00a0(clique aqui e confira), com a ideia de transformar e levar relev\u00e2ncia e um novo posicionamento estrat\u00e9gico da…<\/p>\n","protected":false},"author":1,"featured_media":24239,"template":"","cpt_portfolio_group":[224],"class_list":["post-24251","cpt_portfolio","type-cpt_portfolio","status-publish","has-post-thumbnail","hentry","cpt_portfolio_group-criacao-de-logotipo"],"yoast_head":"\nModerniza\u00e7\u00e3o logo Aquaplante Lab - Ag\u00eancia Carcar\u00e1 Marketing Agroneg\u00f3cio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenciacarcara.com.br\/marketingagronegocio\/portfolio\/modernizacao-logo-aquaplante-lab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moderniza\u00e7\u00e3o logo Aquaplante Lab - 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